The Reality of Perception

The Reality of Perception

Perception is reality. It doesn’t matter what you think your brand represents. It only matters what your market thinks of your brand. If we are to be successful, we must exceed expectations. And expectations aren’t based on reality. They’re based on market perceptions.

If customers think they’re getting value out of their decision to work with you, that’s all that matters. Their perception is based on experience and expectation, not fact. We don’t choose our reality.

Our customers choose for us.