The relationship with your market improves when a customer realizes high value from an exchange with you. And over time, a consumer who experiences this value will become a loyal, committed brand advocate. What exactly is value? Value is a personal assessment of the net worth obtained from an activity.
Value captures how much gratification a consumer receives from consumption. Value isn’t all about price. Value is what you get for what you give. The benefits could be things like quality, convenience, emotions, prestige, and experience. And the sacrifices might include time, money, effort and opportunity.
A win-win is when both parties experience value from a transaction. Let’s go for the win.